Ultimate Guide- Chilichonse Chokhudza Kuyika Digital Billboard

[Ultimate Guide] Chilichonse Chokhudza Kuyika Bilibodi Ya digito

Kodi Digital Billboard Advertising ndi chiyani?

Kusiyana Pakati pa Ma Billboard Achikhalidwe ndi Ma Billboards Pakompyuta

Kodi Ubwino Wogwiritsa Ntchito Digital Billboards Ndi Chiyani?

Malo Oyenera Kuyika Zikwangwani Zapa digito

Kodi Zimawononga Ndalama Zingati Kuyika Digital Billboard?

Zomwe Muyenera Kuziganizira Pokhazikitsa Billboard Yapa digito

Pansi Pansi

Kutsatsa kwapa digito kwakhala chizolowezi chotsatsa pafupifupi mabizinesi ndi mabizinesi onse.Kodi mumadziwa kuti otsatsa aku US adawononga ndalama zambiri pazotsatsa za digito mu 2020 ndi 15% ngakhale mliriwu?Imodzi mwa njira zodziwika bwino zotsatsira digito ndi bolodi ya digito.Adigito billboardndi chipangizo chamagetsi chapanja chotsatsa chomwe chimawonetsa uthenga wamphamvu.Zikwangwani zama digito nthawi zambiri zimakhala m'misewu yayikulu, misewu yodzaza ndi anthu komanso malo omwe ali ndi anthu ambiri kuti akope chidwi cha oyendetsa galimoto, oyenda pansi kapena apaulendo.

M'madera osiyanasiyana a dziko lapansi, monga ku Asia, zikwangwani za digito zapambana zofalitsa zakunja.Ku US, zolosera zikuwonetsa kuti kutsatsa kwapanja kwa digito kudzakhala theka la ndalama zonse zotsatsa zakunja mu 2021.

Makanema odziwika bwino a digito monga mafoni am'manja ndi makompyuta akuchulukirachulukira masiku ano, ndipo anthu akutembenukira kudziko lenileni ndikuyika zikwangwani.Kodi zikwangwani za digito ndi chiyani, ndipo zimagwira ntchito yotani pakutsatsa?Dziwani zambiri pansipa.

Kodi Digital Billboard Advertising ndi chiyani?

Moyenera, kutsatsa kwa digito kunja kwanyumba kumayendetsedwa kudzera pazikuluzikuluMawonekedwe apamwamba a LED.Zikwangwani za digito izi zitha kuyikidwa m'malo okwera kwambiri, misewu yayikulu, kapena kulikonse komwe mungafune.Kutsatsa kwapa digito ndi njira yosinthika komanso yosinthika yotsatsa.Bilboard ya digito imatha kusinthidwa mkati mwa masekondi ngati kuli kofunikira, chifukwa cha makina oyendetsera zinthu pamtambo (CMS).

Kutsatsa kwapa digito kumawonedwa kukhala kopindulitsa pakapita nthawi.Nthawi zambiri, ndi okwera mtengo kuposa kutsatsa kwachikhalidwe kwa zikwangwani.Komabe, ili ndi ROI yapamwamba kuposa njira wamba.

Kusiyana Pakati pa Ma Billboard Achikhalidwe ndi Ma Billboards Pakompyuta

Pozindikira kusiyana pakati pa digito kapenaZikwangwani za LEDndi zikwangwani zachikhalidwe kapena zokhazikika, bizinesi imatha kudziwa njira yotsatsira yomwe ikugwirizana ndi zosowa zake.Ndi kupita patsogolo kofulumira kwaukadaulo kumbuyo kwa zosankha zotsatsira zikwangwani, otsatsa omwe angakhale nawo ali ndi chisankho chovuta patsogolo pawo.

Chabwino n'chiti pakati pa zikwangwani za digito ndi zikwangwani zachikhalidwe?Zoonadi, zisankho zonsezi zili ndi ubwino waukulu.Chisankhochi chimachokera kwa omwe akuyembekezeka kukhala makasitomala akampani, kuyika zikwangwani, komanso bajeti yamakampani yotsatsa.Ndizifukwa zotere, bolodi yotsatsa yachikhalidwe imatha kukhala yothandiza kwambiri kuposa bolodi ya digito, kapena mosemphanitsa.

Pansipa pali zikwangwani za digito motsutsana ndi zikwangwani zachikhalidwe kutengera mbali zosiyanasiyana - kukuthandizani kudziwa chisankho chabwino kwambiri pabizinesi yanu.

1. Nkhani

Bilobodi ya digito imatha kuwonetsa mtundu woyenda chabe, pomwe bolodi lakale limangowonetsa chithunzi chosindikizidwa chokhazikika.

2.Mawonekedwe

Chikwangwani cha digito sichimayamba kusenda kapena kuoneka ngati chakuda.Zikuwoneka bwino, zokongola, komanso zokongola ngakhale usiku.Kumbali ina, zikwangwani zachikhalidwe zimawonekera pang'onopang'ono zodetsedwa ndikuzimiririka pambuyo pozigwiritsa ntchito mosalekeza pokhapokha ngati chithunzicho chisinthidwa pafupipafupi.

3. Fikirani

Pa bolodi ya digito, mumagawana nthawi yowonekera ndi otsatsa ena angapo.Komabe, mu zikwangwani zachikhalidwe, ndizokhazikika.Malonda anu ndi okhawo omwe akuwonekera pazikwangwani kwa nthawi inayake.

4. Kusintha Mauthenga

Bilboard ya digito imatha kusintha pakati pa mauthenga angapo, kukulolani kuti musinthe malonda osiyanasiyana.Kumbali ina, zikwangwani zachikhalidwe sizisintha popanda kuwononga ndalama zowonjezera bukulo likasindikizidwa.

5. Kukonzekera

Bilobodi ya digito ya LED imakupatsani mwayi wokonza ndi kutsatsa nthawi zapamwamba komanso kwakanthawi kochepa, pomwe simungathe kupanga madongosolo pa bolodi yachikhalidwe.

6. Mtengo

Bilboard ya digito nthawi zambiri imakhala yokwera mtengo kuposa chikwangwani chachikhalidwe.Bolodi yachikale ikhoza kukhala yotsika mtengo, koma imabwera ndi ndalama zowonjezera monga kuyika ndi kukonza.

Nthawi zambiri, mitundu yonse iwiri ya zikwangwani ili ndi zabwino zake.Tengani nthawi yosankha yomwe ili yabwino pazosowa zabizinesi yanu.

Kodi Ubwino Wogwiritsa Ntchito Digital Billboards Ndi Chiyani?

Ndiko Kupulumutsa Mtengo

Simuyenera kulipira ndalama zosindikizira kapena ntchito poika adigito LED billboard, kukuthandizani kusunga ndalama zopangira.

Imakulitsa luso la Makasitomala

Kudziwa kwamakasitomala ndi gawo lofunikira pakutsatsa.Pakadali pano, ma brand ndi mabizinesi akudalira kwambiri njira ya digito kuti apatse makasitomala zokumana nazo zatsopano.Pofuna kutsimikizira kuti makasitomala ali ndi chidwi, otsatsa amasankha kupereka zambiri mwachangu, mwachitsanzo, kudzera pazikwangwani zama digito.Bilboard ya digito imagwira ntchito kwambiri ndipo imapatsa ogula mawonekedwe apadera komanso okhudza kukhudza.

Nthawi Yaifupi Yotsogolera

Malonda amtundu wanu amatumizidwa ku sikirini ya zikwangwani pakompyuta, zomwe zitha kuchitika m'maola ochepa.Simufunikanso kutumiza positi masabata kapena masiku malonda anu asanakweze.

Mutha Kukweza Mauthenga Oposa Umodzi

Ngati muli ndi masitolo kapena zinthu zosiyanasiyana zotsatsa, mutha kutumiza zotsatsa zanu zosiyanasiyana ndi adilesi ndi chidziwitso chilichonse.Mutha kugwiritsa ntchito nthawi yanu kuwonetsa zotsatsa zingapo.

Imalola Kupanga Zinthu

Mosiyana ndi zikwangwani zachikhalidwe, bolodi la digito limakupatsani mwayi wogwiritsa ntchito mwanzeru.Ndinu otseguka kuti mupange zochitika zatsopano zomwe zimakupangitsani kuti mukhale osiyana ndi mpikisano wanu.Momwemo, kulenga uku kumapereka mwayi wopikisana.

Kuwonjezeka Kuwonekera

Ndi kuchuluka kwa ma brand pamsika wapano, pakufunika kuti mabizinesi agwirizane ndi kasitomala wovuta kwambiri.Bilboard ya digito imakulitsa kuwonekera kwa mtundu wanu, kumasulira kwa otsogolera ambiri.

Imakulitsa Kudziwitsa Zamtundu

Mukafuna kupanga mtundu wanu ndikukulitsa chidziwitso chamtundu, bolodi ya digito ndiyo njira yopitira.Zikwangwani zama digito zimalola kulumikizana bwino kwa audiovisual, komwe kumalimbitsanso mtundu wanu pamaso ndi m'makutu a omvera anu.

Imawonjezera Kubwerera pa Investment

A digito LED billboardnthawi zambiri imakhala yokongola kwambiri kuposa chikwangwani chamasiku onse.Zimagwiritsa ntchito kuyankhulana ndi audiovisual kudutsa uthenga.Momwemo, imakopa makasitomala ambiri ndikuwatsogolera.Pamapeto pake, zitsogozo zambiri zimamasulira kutembenuka kowonjezereka komanso ROI yapamwamba.

Malo Oyenera Kuyika Zikwangwani Zapa digito

Bilboard ya digito ikhoza kukhala ndalama zambiri ngati itayikidwa pamalo oyenera.Gawo lofunikira pakuzindikira malo abwino kwambiri ndikudziwa omvera omwe mukufuna.Kumbukirani omvera omwe mukufuna kuwatsata nthawi iliyonse mukayika bolodi lanu la digito.M'munsimu muli malo angapo omwe mungayikire chikwangwani chanu cha digito kuti muwonekere ndikuchita nawo chidwi:

1. Misewu yaufulu/ kungochoka mumsewu waukulu.Kuyika adigito LED billboardm'dera wotero adzakupatsani mwayi kwa osiyanasiyana makasitomala.Aliyense woyendetsa ali ndi zosowa zosiyana.Mutha kukwaniritsa chosowa chachikulu cha kuchuluka kwa anthu oyendetsa m'misewu.
2. Pafupi ndi malo okwerera masitima apamtunda ndi kokwerera mabasi.Ngati malonda anu ali ndi chidwi ndi anthu ambiri ndipo sakutengera kuchuluka kwa anthu, mayendedwe apagulu akuyenera kukhala chisankho chanu.
3. Pafupi ndi mahotela ndi malo ogulitsa.Malo oyendera alendo komanso ochita malonda, makamaka omwe ali m'matawuni atawuni, ndi malo abwino kwambiri opangira zikwangwani zama digito.
4. Pafupi ndi masukulu kapena nyumba zamaofesi.Ngati mtundu wanu umakonda ophunzira achichepere kapena ogwira ntchito muofesi, ndiye kuti kuyika chikwangwani pafupi ndi mabungwe awo ndi chisankho chabwino.

Kwenikweni, mukufuna kukhazikitsa adigito LED billboardkomwe kuli magalimoto ambiri apazi.Anthu akakhala ndi mwayi wowonera zikwangwani, m'pamenenso mwayi wowonjezereka wowonekera.

Kodi Zimawononga Ndalama Zingati Kuyika Digital Billboard?

Chikwangwani chakunja cha digito chimatha kuwononga ndalama zokwana $280,000.Komabe, izi zidzadalira malo, kukula, kumveka bwino / khalidwe laukadaulo wamakono, ndi nthawi yowonetsera.

Ngati mukufuna kutsatsa pa adigito LED billboard, yembekezerani kulipira pakati pa $1,200 mpaka $15,000 pamwezi.Mtengo udzatengera komwe kuli bolodi la digito.Mwamwayi, Return on Investment (ROI) imakhala yokwera kwambiri mukamagwiritsa ntchito zikwangwani zama digito kuposa zikwangwani zakale.

Malinga ndi Out of Home Advertising Association of America(OOHAA), kutsatsa kunja-kuphatikiza zikwangwani zama digito-kungathandize mabizinesi kuzindikira 497% ROI potengera ndalama.

Zomwe Muyenera Kuziganizira Pokhazikitsa Billboard Yapa digito

1. Kuwoneka kwa zikwangwani

Ngati wanuChikwangwani cha LEDili ndi mawonekedwe ocheperako, idzakhala ndi chiwopsezo chachikulu kuti ipangitse kutsogolera kapena kugulitsa.Sankhani malo opanda zosokoneza zowonekera ndikuwonetsetsa kuti bolodi la digito layang'ana kutsogolo.Chofunika kwambiri, onetsetsani kuti chikwangwanicho chayikidwa pamtunda wowerengeka.

2. Chiwerengero cha magalimoto pamalo

Fufuzani ndikupeza mbiri zamagalimoto amderali.Mutha kugwiritsa ntchito zidziwitso zamagalimoto kuti mudziwe komwe kuli phazi kapena magalimoto olemera ndikukulitsa malo otsatsa malonda anu a digito.

3. Ganizirani kuchuluka kwa omvera anu

Gawo lofunikira pakutsatsa ndikumvetsetsa omvera anu.M’pofunika kwambiri kuti muzipereka uthenga wolondola kwa anthu oyenera.Mukamvetsetsa bwino kuchuluka kwa omvera anu monga jenda, zaka, maphunziro, banja, kapena ndalama zomwe amapeza, mutha kuganizira za malo omwe ali oyenera kwa iwo.

4.Kuyandikira malo anu amalonda

Kusankha malo otsatsa malonda apafupi ndi chisankho chomveka ngati mukufuna kukopa makasitomala kumalo anu abizinesi.Ngati bizinesi yanu imadalira makasitomala am'deralo, kuyika chikwangwani cha digito pamtunda wa mailosi 50 sikungakhale kwanzeru.

Pansi Pansi

Chikwangwani cha digitokutsatsa ndi njira yamakono kuposa kutsatsa wamba kwa zikwangwani.Ndi njira yabwino kwambiri yofikira anthu ambiri munthawi yochepa kwambiri.Monga njira ina iliyonse yotsatsira, ndikofunikira kutenga nthawi ndikufufuza mbali iliyonse yokhudzana ndi malonda a digito.Pamapeto pake, mabizinesi ochulukirachulukira akusankha zikwangwani zama digito chifukwa cha kusinthasintha kwawo, kusavuta, komanso kuchuluka kwa ROI.